Our Operations Platform — The Technology & Capabilities Behind Altus Commerce

Why an Agency Built Its Own Platform

Every Amazon agency says they’re “data-driven.” Ask to see the data and you get a slide deck assembled the night before your monthly call.

We took a different route: we built an operations platform first — a real system that pulls from Amazon SP-API, the Ads API, Keepa, your ERP, your helpdesk, and your shipping stack — and built the agency around it. Every client account runs on the same engine. Every recommendation you get traces back to numbers you can inspect.

The platform has three flagship modules, each available as a standalone service:

• Inventory Replenishment — days-of-cover restock policy, ship plans, shared-stock allocation, PO planning
• Margin-Protected Repricing — stacked breakeven and MAP floors, nightly strategy, intraday response
• Customer Service Management — triage, guardrailed refunds, ODR defense

Around them sits the connective tissue most brands are missing.

The Capabilities

Multichannel fulfillment orchestration. If you sell on eBay, Shopify, or Walmart and fulfill from FBA, someone is probably keying those orders into multi-channel fulfillment by hand. The platform routes them automatically: inventory checked against real availability, fulfillment cost computed and cached per SKU, order placed, tracking pushed back to the source channel when it ships. Out-of-stock situations reroute instead of silently failing.

Tracking and order sync. Tracking corrections are a swamp: carriers void and reissue labels, ERPs lock shipment records once posted, and Amazon locks tracking after delivery. The platform syncs order and tracking state across all of it with idempotent daily runs — safe to re-run, impossible to double-post — and puts each correction in the system that will actually accept it. Your valid tracking rate stays clean and your ERP stays honest.

SKU-level P&L. Most brands see profit quarterly, at whole-account grain, when the accountant reconciles Amazon’s fee reports. The platform computes it weekly, per SKU: true unit costs from purchase order history (not MSRP-polluted price lists), Amazon fees through a three-tier cascade of actual SP-API data, market estimates, and category medians, and ad spend allocated where it belongs. This is the number every other module keys on — it’s what makes profitability analysis an input to decisions instead of a post-mortem.

Market and competitor analytics. Keepa price history, sales-rank-based demand estimation, and competitor offer tracking feed directly into replenishment forecasts and repricing strategy. When a competitor stocks out, the repricer knows. When market demand for an ASIN diverges from your order history, the forecast knows.

Listing feed automation. Bulk listing maintenance runs through SP-API with surgical PATCH operations — updating the one attribute that’s wrong instead of resubmitting whole listings and praying nothing else changes. This is how catalog management scales past a few hundred SKUs without listing-quality regressions.

The safety architecture. This is the part we’re most opinionated about, because automation without guardrails is how accounts get wrecked. Platform-wide rules: every write path defaults to dry-run and shows its full diff before executing; destructive or bulk actions require explicit confirmation; one global kill switch halts every automated write instantly; and every action — every price change, every refund, every feed — lands in a compliance-grade log with its reasoning. If Amazon, a vendor, or your own finance team ever asks “what happened and why,” the answer is a query, not an archaeology project.

Run It Yourself — The Self-Serve Dashboard

You don’t have to hire us to use the platform. Any seller can create an account, link their Amazon account through Amazon’s official authorization flow — no passwords shared, revocable any time from Seller Central — and get the dashboard running on their own data: replenishment ship plans, price floors and reprice previews, SKU-level P&L, and a full audit log.

Three things to know before you connect:

1. Read-only by default. The platform starts in dry-run mode. It shows you what it would do — every ship plan, every price change with its reasoning — and writes nothing to your account until you explicitly enable it.
2. Your authorization, your control. Account linking uses the SP-API OAuth flow. You approve the exact permissions in Seller Central, and you can revoke them there in one click.
3. Same engine the agency runs. Self-serve isn’t a lite version. It’s the same replenishment math, the same stacked price floors, the same audit trail — you’re just driving it yourself.

Start self-serve and upgrade to a managed engagement whenever you want hands on the wheel.

How This Fits an Engagement

The platform isn’t only sold as software — it also comes operated, inside a service engagement. Typical entry points:

• One module, one problem. Stockouts are killing you → replenishment. Race-to-the-bottom pricing → repricing. ODR drifting → customer service.
• Operations bundle. Replenishment + repricing + CS on the shared data model, alongside your existing creative and ad partners.
• Full-service management. The whole platform plus PPC, listings, and strategy — one team, one system, one P&L.

Onboarding starts the same way regardless: we connect read-only, run the platform against your account data, and show you what it finds — invisible demand, below-breakeven prices, missed feedback removals, unreconciled costs. The audit is the demo.

See what your account looks like on a real operating system. Book the audit.