Amazon Sales Suddenly Dropped? Diagnose and Fix It Today

Your Sales Dropped. Here’s How To Find Out Why.

A sudden sales drop on Amazon is never random. Something changed. A listing got suppressed. A competitor undercut your price. Your ad campaigns ran out of budget. Amazon changed your category or keywords. You lost the Buy Box.

The first step isn’t panic. It’s diagnosis. You need to find the cause before you can fix it.

Run This 10-Point Diagnostic Right Now

Check these in order. Most sudden drops come from the first five.

1. Buy Box status. Go to your Manage Inventory page. Check the “Buy Box Eligible” and “Buy Box” columns. If you’ve lost the Buy Box, that’s your problem. Common causes: unauthorized sellers undercutting your price, FBA out of stock while FBM offers exist, or pricing algorithm changes.

2. Listing suppression. Check Performance Notifications and the Manage Inventory “suppressed” filter. A suppressed listing doesn’t show up in search. You’ll see traffic drop to near zero overnight.

3. PPC campaigns. Check your campaign manager. Did budgets run out? Did bids drop below threshold? Did a campaign get paused accidentally? A sudden PPC stoppage can cause a 30% to 60% revenue drop for ad-dependent products.

4. Organic ranking. Search for your main keywords. Are you still on page one? If you dropped from position 5 to position 25, a competitor may have launched aggressively, or Amazon’s algorithm may have re-indexed your listing.

5. Inventory status. Check FBA inventory levels. Stockouts kill ranking. Even a 48-hour stockout on a high-velocity product can drop your organic rank for weeks. Also check for “stranded” or “unfulfillable” inventory.

6. Reviews. Did you get a wave of negative reviews? A product dropping from 4.5 to 3.8 stars will see an immediate conversion rate drop. Check your most recent reviews for patterns.

7. Pricing changes. Did you or a competitor change pricing? Amazon’s algorithm factors in price competitiveness. A competitor dropping their price by 15% can shift traffic away from your listing.

8. Category or browse node change. Amazon sometimes reclassifies products. If your ASIN moved to a different browse node, your keywords and ranking may not carry over.

9. Seasonal patterns. Compare this period to the same period last year. Some drops are seasonal and expected. If you’re comparing Q4 to Q1, a 20% to 40% decline may be normal.

10. External factors. Check if your entire category dropped or just your products. Use Brand Analytics Search Query Performance to see if search volume for your keywords declined.

What To Do After You Diagnose The Problem

If it’s a listing issue (suppression, content change, category shift), fix the listing immediately. Our team can help if you can’t identify the exact cause.

If it’s a Buy Box issue from unauthorized sellers, you need brand management to remove them and protect your pricing.

If it’s a PPC issue, your campaigns need restructuring. A sudden drop from ad-dependent revenue means your campaigns weren’t built to sustain organic growth. Our PPC team can audit and rebuild.

If it’s a compliance issue (suspension, suppression, policy violation), you need reinstatement help before anything else matters.

If you can’t figure it out, that’s exactly when you need an expert. Contact us for a same-day diagnostic. We’ll pull your data, identify the root cause, and give you a specific fix.

Don’t Wait for It To Get Worse.

Sales drops compound. Lower sales mean lower ranking. Lower ranking means fewer impressions. Fewer impressions mean even lower sales. The longer you wait, the harder it is to recover.

Get a diagnostic today. We’ll tell you exactly what happened and how to fix it. If you need full account management, we can take over daily monitoring so drops get caught before they spiral.